“Today almost 12,000 American men will ask someone to marry them. Next year, for over 2 million American couples, “I will” will become “I do.”<\/em><\/p>\n Assuming proposals per day is consistent throughout the year, this means an abysmally low 46% proposal-to-marriage conversion rate. Unless, I guess, “American couples” excludes American men paired with non-American women. Maybe the conversion rate is higher, and it’s just that DeBeers is capitalizing on a booming mail-order bride industry?<\/p>\n So there might be two messages in this ad:<\/p>\n “Dude, your chances are slim already, don’t go for the dinky ring. Go big and keep your receipt.”<\/p>\n “Dude, your chances are slim. Just in case she says no, why don’t you look at the classifieds at the back of this publication before you return that ring?”<\/p>\n Or maybe the ad isn’t targeted at men, but rather at women, and the message is:<\/p>\n “Don’t be afraid to say no if the diamond is too small. After all, 54% of your peers have said it. Maybe you should dump him and, instead, pick up these gigantic earings for yourself.\u00c2\u00a0”<\/p>\n Congrats to all my close friends who’ve recently made it past that huge hurdle, and are that much closer to turning “I will” into “I do”.<\/em><\/p>\n I saw the below DeBeers ad tagline today and found its message to be confusing: “Today almost 12,000 American men will ask someone to marry them. Next year, for over 2 million American couples, “I will” will become “I do.” Assuming proposals per day is consistent throughout the year, this means an abysmally low 46% […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-debeers"],"_links":{"self":[{"href":"http:\/\/www.han.co\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.han.co\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.han.co\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.han.co\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.han.co\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14"}],"version-history":[{"count":0,"href":"http:\/\/www.han.co\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.han.co\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.han.co\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.han.co\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.han-web.com\/blog\/pictures\/debeers.jpg\")
<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"